Always distinguish trademarks from surrounding text by using all capital letters.

Incorrect: dts
Correct: DTS

Incorrect: dts-hd
Correct: DTS-HD

Incorrect: DTS NEO:PC
Incorrect: dts Neo:PC
Incorrect: DTS Neo:Pc
Correct: DTS Neo:PC

Incorrect: DTS DIGITAL SURROUND
Correct: DTS Digital Surround

Use proper trademark form and spelling. If in doubt, please contact DTS Marketing.

Incorrect: DTS™
Correct: DTS®

Never make a trademark possessive. Always use it in the form it was registered. Never use the trademark as a noun. Always use it as an adjective.

Incorrect: The innovation in DTS’s surround technology…
Correct: The innovation in the new DTS technology…