The DTS Brand Identity System

As part of our efforts to ensure that all marketing messages are well understood by customers, we employ a single brand system – meaning a single-minded branding approach where the DTS brand precedes all product and service names. We only use one logo, the DTS "mobi" symbol and the DTS custom-drawn logotype, on all communications. This means we avoid creating new graphic elements (colors, shapes, etc.) that detract from or confuse customers from recognizing and focusing on the DTS brand. By speaking to all audiences as one DTS, we can ensure that all of our marketing investment is building equity into the DTS brand.

Based on this basic visual configuration, the complete array of DTS product logos are built. This simple, but comprehensive system replaces all previous manifestations of the DTS identity.

The complete Corporate Identity Basics Brochure may be downloaded in Adobe Portable Document Format (PDF) by clicking here.