DTS Brand Guidelines
Welcome to the DTS Brand Standards Resource Center
DTS is a customer-focused IP licensing company, delivering unique digital audio solutions to consumer electronics manufacturers worldwide. We are dedicated to delivering revolutionary products that offer the best possible quality for any given circumstance. As our company continues to evolve, so does our brand communication. In this site you will see that the DTS Corporate and Product Identity System has been updated.
While we want to signal strategic change, we also want to build upon the strength and equity already existing in our brand identity. Therefore, we have leveraged the best of what we currently use while infusing new elements – a distinct symbol, a unified typographic structure and updated colors – to build our image.
Building on our well-known three letter logotype, an exciting new symbol has been added to make our corporate identity more distinctive and memorable wherever it is seen. In addition, we have created a cohesive corporate identity system that will assist us in orderly growth and communication in the future. These changes are part of a comprehensive branding effort to enhance the value of DTS technologies in every market.
This guide has been developed to provide a tool for managing the DTS brand across all media worldwide and is intended to be a basic reference for all DTS communications.
DTS is a growing and exciting organization dedicated to quality. It is our goal to deliver the ultimate entertainment experience – exactly as the artist intended. Our identification system is a crucial aspect of our business. Your respect and attention to the details of these graphic standards is appreciated.
Jon Kirchner
President/CEO
Brand Guides
- DTS Corporate Identity Basics
- DTS Logo Usage Guidelines for Licensees
- DTS Logo Usage Guidelines for Content Developers